Celcom is currently doing nation wide promotion using power icons like including international footballers Steven Gerrard, Michael Owen, Ryan Giggs and Robert Pires and Chinese entertainers JJ Lin and Wang Lee Hom, as well as local actress Maya Karin.
Celcom is the Malaysian partner of the Vodafone mobile community.
Celcom current CEO, Dato’ Seri Mohammed Shazalli Ramly, has been with Celcom since 2005. His contract has expired last year (2007).
 Demerger from Telekom Malaysia
On September 28, 2007, Telekom Malaysia announce a revamp of its mobile communication units which includes Celcom. The revamp plan was to group Celcom under the TM International, which houses other TM regional mobile units and emerge it as a separate business entity. The restructuring exercise should complete by Q1 2008 and the new business unit will be listed on the Kuala Lumpur Stock Exchange by Q2 2008.