Products and Services
Maxis provides a variety of mobile communication products and services. They offer prepaid call plans, monthly subscription plans, global roaming, MMS, WAP (over both GSM and GPRS), Residential Fixed Line services, Broadband Internet plans, and as of early 2005, 3G services to both pre-paid and subscription customers.
For business customers, Maxis offer VSAT services (satellite based communications) and BlackBerry based mobile services besides regular services. Maxis also provides an online Music store for its customers to download multimedia content.
Maxis’ most popular service is its pre-paid brand, which currently serves over 6.3 million customers in Malaysia. They are currently heavily promoting a new IDD 132 service, which offers discounted calls to landlines in selected countries, at a rate of 20 sen (roughly 6 US cents) per minute which is, at certain times for many subscribers, even cheaper than a local call.
Maxis is currently involved in a price war with its competitors (particularly DiGi) in the pre-paid SIM market which has driven its Hotlink starter pack prices down to RM 6 (about USD$1.2).
There are several high profile celebrities who have signed on as spokespersons for Maxis, including big names such as Siti Nurhaliza, all the Akademi Fantasia’s stars, along with many other local celebrities.
It is allegedly linked to some content providers that is siphoning money out of the users’ pocket. As the evidence could only be found in monthly bill’s statement, it is reluctant to provide such service for its prepaid customers. Such intent is unknown for all.